MGI Tipster Volume 9, Issue 1

January 7, 2010   |   Vol. 9   |   Issue 1

A New Year, A New Look … A Better Resource

A message from MGI President Rick Whelan.

This edition of the MGI Tipster™ marks a distinct change in direction—in appearance,
content, and delivery.

Associations and other member-driven organizations today are more attuned than ever to the fundamentals of good stewardship—recruiting and retaining members. We recognized a growing need for an online resource that serves as a clearinghouse for those responsible for growing and cultivating their organization’s membership base and we believe the MGI Tipster will serve as that resource.

As we begin our ninth year publishing the monthly Tipster, we have updated our design and presentation to make them more reader friendly. The new Tipster now offers a selection of topics chosen for their relevance to membership growth. We have also shifted the Tipster’s focus by framing reports within the context of the MGI Membership Lifecycle™.

The MGI Membership Lifecycle distills membership development into five steps:

  • Awareness—when prospects first discover you
  • Recruitment—when prospects choose to try you
  • Engagement—when new members feel they belong with you
  • Renewal—when lapsing members decide whether to keep you
  • Reinstatement—when former members agree to return to you.

Using the Lifecycle as the framework, Tipster content will be selected and segmented so you can easily focus on topics of greatest interest.

In each monthly issue our goal will be to sort through the clutter, to identify and deliver the latest ideas and best practices, and offer real-world examples of membership-related thinking—with convenient links so you can directly access original sources online.

We trust you will find the new MGI Tipster informative, insightful, and above all … helpful. Your comments are encouraged. Have a great 2010!

Rick Whelan
Rick Whelan
MGI President The MGI Membership Lifecycle

Providing relevant online content is an excellent way to convey the value of your organization. But if you’re not building an opt-in email list when providing that content, you’re ignoring your best prospects.
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Your association is likely to be a thought leader in a specific area of expertise … with your Website being the conduit for exchanging valuable information to members. Learn eight basic steps on how to increase traffic to your site.
Read the Full Article Here »

Every organization seeks sure-fire ways to recruit and retain new members. Discover 30 things you can do to expand and enhance your recruitment process.
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Member-Get-a-Member campaigns can be highly effective when properly framed and conducted. Read how one association used word-of-mouth marketing to successfully enlist new members.
Read the Full Article Here »

Social media and online communities offer marketers expanded opportunity to interact with customers in new and exciting ways. Discover five ways to engage your members using proven online tactics.
Read the Full Article Here »

Building a sense of community is an important component of engaging customers online. Watch a short streaming video of why this is so critical in today’s business environment.
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A compelling renewal letter provides the best opportunity for retaining a member’s continued support. Learn some fundamental tips for writing an effective letter.
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The three R’s – Recruitment, Renewal, and Retention – go hand-in-hand in stabilizing an association’s membership. Learn what strategies you can employ to retain members.
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Discover why it’s important to look beyond traditional measures to uncover what’s really happening with your customer or membership base; then you can make informed decisions.
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Lapsed customers or members are rich sources of information; they also represent one of the most lucrative audiences you can target.
Read the Full Article Here »

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